Beck’s

Background

This was my fist foray into full-scale green screen filming, editing, and also my first time using Adobe After Effects for all of the post production motion effects.

The university brief was to create an advert for Beck’s beer which revolved around the tag line ‘Different by Choice’. This inspired the idea of having a traditional ballet dancer break out of the traditional style and into a more modern freestyle dance. The fast action filmed against a green screen meant that to separate the actor and key out the green screen successfully, there was a lot of rotoscoping and fine tuning required to ensure that the silhouette remained intact.

Services

  • motion design
  • green screen
  • After Effects
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