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Leadership Cake

Background

The brain child of author, and CEO of Improov Consulting, Steve Rush, the Leadership Cake philosophy brings together years of experience into a self-written book. It’s aimed at leaders of all kinds and focuses on the philosophy that leadership is like a cake, with different ingredients, fillings and decorations coming together to create the perfect leadership recipe.

 

Solution

With a strong concept in the making, with an equally strong and visual name for the project, there wasn’t a great struggle to generate suitable ideas for the visual design of Leadership Cake.

Working closely with Steve, the brand was designed to be approachable, so that customers could interact and discover more about the philosophy without it feeling like a school textbook. The successful end result was a memorable brand and an engaging e-commerce website.

Services

Corporate Identity

  • branding
  • logo design
  • corporate guidelines

Website

  • web design
  • web development
  • HTML5 / CSS3
  • e-commerce
  • WordPress

Print

  • book cover
  • event banners

VIEW THE SITE

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E-commerce Website

 

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Roll-up Banner

Two roll-up banners where the ideal addition to the corporate identity, creating a strong brand presence when presenting talks and attending events, no matter where the location.

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Merchandise

Pin badges and DVDs provide another touch-point for the brand which can be given away while attending trade shows, events and talks to keep it fresh in customers, and potential customers minds long after they have left.

 

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Book Cover

From the outset Steve had a firm idea in mind for the cover of the book, and working closely with him, the bakery illustration concept was developed into the finished cover.

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