The progressive heavy metal band Nihlus had recently formed in 2011 and, a little while later were looking for a logo that fitted with the attitude and style of their music. Typical of many newly-formed bands, budget restraints were tight and the timeframe was much the same.
Tactically it was essential that the brand was highly versatile in order to function in its multiple applications, from flyers and apparel, to being printed five foot high on stage banners. It needed to be striking and eye-catching whilst still remaining unpretentious or overly complex.
It was clear from the beginning that a clean, minimalist logo wasn’t going to be appropriate. So, working closely with one of the band members it became apparent that a freer, hand lettering style was more fitting for the free, progressive attitude of the band.
Originally, the intention was to render the sketched letterforms using digital media to neaten the hand-drawn line work, but the rough marks just seemed so much better suited that the sketch was left unrendered and pressed into service.
- logo design
- custom lettering